Priscilla Moab, CFA, plans to market an online investment newsletter and post buy/sell recommendations on social media with the process explained. To avoid violation, what should she do?

• A. A Describe the investment approach in detail
• B. B Update investment process changes annually
• C. C Indicate that additional information and analysis are available
• D. D Keep all information confidential

Answer: (C)

Transparency in marketing investment recommendations helps ensure readers understand what is being shared and that there is more information behind the call. When Priscilla posts buy/sell ideas and explains her process, readers shouldn’t assume the disclosed material is the entire basis for the recommendation. Indicating that additional information and analysis is available communicates that the decision rests on a broader set of data and research that can be reviewed if needed. This kind of disclosure helps prevent misinterpretation, supports fair dealing, and aligns with ethical standards for public communications in which more substantiation is accessible to readers.

Describing the investment approach in detail can be problematic in public posts, as it may reveal proprietary methods or overwhelm readers. Updating the process annually isn’t a compliance requirement, and keeping information confidential would undermine the obligation to provide reasonable disclosure in public communications.